Whether you are a professional in the media space or a casual fan of pop culture, this volume is an essential read for navigating the noisy, vibrant, and ever-changing world of 21st-century entertainment.
This volume concludes by looking toward the horizon: It poses a haunting question for the next generation of creators: In a world where content can be generated in seconds, what is the value of the human perspective? Final Thoughts
The volume points to the massive success of international IPs (like K-Dramas and Spanish thrillers) as proof that "popular media" is no longer synonymous with "Western media."
