Ben Settle Email Players 1 15 Portable -
In these early issues, Settle introduces the concept of the or the "Villain." He teaches that being liked is a commodity; being respected and feared (for your expertise) is where the money is. What’s Inside the "Portable" 1-15 Collection?
Building a narrative that never ends, ensuring people stay subscribed for years, not weeks. ben settle email players 1 15 portable
The Ben Settle approach isn't for the faint of heart. If you are afraid of offending people or feel the need to be "professional" (boring), these issues will probably shock you. However, if you want to build a cult-like following that buys everything you release, the collection is the blueprint. In these early issues, Settle introduces the concept
While each issue covers specific tactics, the first 15 installments focus on building the "Email Players" engine. Key themes include: The Ben Settle approach isn't for the faint of heart
Settle famously teaches that unsubscribes are a good thing. They prune the "dead wood" from your list, leaving only the "hyper-responders" who actually buy. Why "Portable"?

