: Television, radio, print, and feature films.

: For Gen Z and Millennials, social media content—specifically user-generated content (UGC) —is now often viewed as more relevant than traditional TV or movies. Impact on Workplace Culture

Popular media acts as a "double-edged tool" for organizational health. The effect of social media on employee engagement - Nature

: Podcasts, social media, streaming video (SVOD), and interactive gaming.