is widely regarded as a foundational textbook for undergraduate and postgraduate students in commerce and management. Authored by Dr. S. S. Khanka, a distinguished professor at Delhi Technological University, the book provides a comprehensive framework for understanding the nuances of starting, managing, and scaling a business within the Indian context. Core Themes and Content
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A unique feature of this work is its focus on the Indian ecosystem, detailing the roles of agencies like SIDBI (Small Industries Development Bank of India) and NSIC (National Small Industries Corporation). is widely regarded as a foundational textbook for
The text is structured to guide readers through the entire life cycle of a business, emphasizing that entrepreneurship is a cultivated set of competencies rather than just an innate talent. The text is structured to guide readers through
Detailed sections cover idea generation , feasibility studies , and the preparation of a robust business plan .
The book integrates practical insights into financial literacy, marketing strategies, and human resource management specifically tailored for startups. Verified Access and PDF Resources