The brand gained mainstream notoriety in 2023 following a high-profile podcast appearance by musician Matty Healy , where his admission of watching the site's content sparked widespread backlash and debate over racial and sexual degradation.

The brand remains a flashpoint for discussions on consent and racial representation in media.

Investigative reports have accused the studio of inflicting injuries and ignoring consent, further fueling the "hate train" aimed at getting such platforms removed from the internet.

The term "patched" may also refer to the ongoing efforts by social media platforms to "patch" their algorithms to automatically flag or delete content related to such extreme niches.