Social media algorithms prioritize and engagement . Amateur videos often spark more "social media discussion" because they feel approachable. People are more likely to comment on a video that feels like a conversation than a broadcast. The Rise of the "Pro-Am"

For decades, high production value was synonymous with authority. If a video had 4K resolution, perfect lighting, and a scripted voiceover, we assumed it was worth our time.

Platforms like TikTok and Instagram Reels are designed to keep users scrolling. Data suggests that high-gloss, "commercial-style" videos often have higher skip rates than raw, native-feeling content.