Many physicians have joined social media as a form of "digital duty" to combat the dangerous viral trends they see in their clinics. The Dark Side: Misinformation and Deepfakes

When a patient discovers a viral "cure" is ineffective, it doesn't just hurt their health; it creates cognitive dissonance that can damage their trust in the entire medical profession. The "Ethical Tightrope" of Social Media Discussion

As viral medical videos gain traction, they have also become a target for exploitation.

Credible voices, such as Dr. Betsy Grunch (@LadySpineDoc), use their platforms to demystify complex surgeries and debunk health myths.