Podcasts and YouTube channels have begun narrating these stories, catering to the growing demand for audio-visual content in regional languages [10, 11].
Many writers use anonymous platforms to share serialized chapters, building a dedicated community of readers [3, 6].
The popularity of these stories lies in their ability to provide an escape while remaining grounded in the reader's cultural identity [4, 12]. They offer a space where desires and social complexities are explored without the constraints of traditional media [8, 13]. For many, it is a way to consume content that feels "closer to home" compared to mainstream English or Hindi narratives [7, 14].