The addition of "+better" to the search query suggests a community-driven hunt for a version of the video that is longer or more visually clear, which some claim contains more unsettling imagery. Why Digital Mysteries Trend
Finding the original source to strip away the "creepy" factor. start220mp4+better
Obtaining a higher bitrate (the "better" version) to see details hidden by pixelation. The addition of "+better" to the search query