: Persuasion starts with genuinely understanding the other person's needs, desires, and emotions.
: People are naturally more inclined to do business with and be influenced by those they know, like, and trust. the art of persuasion winning without intimidation pdf
True persuasion is not about "winning" an argument; it is about helping others feel good about themselves and the eventual decision. According to Bob Burg , the foundation of effective influence rests on several key pillars: : Persuasion starts with genuinely understanding the other