Tuten T. L. Amp- Solomon - M. R. -2020-. Social Media Marketing. Sage Publications

Engages users through play and enjoyment, such as branded video content on YouTube or social games like Candy Crush.

Focuses on relationship-building and two-way communication. Examples include Instagram and Facebook, where the goal is engagement and community cultivation. Engages users through play and enjoyment, such as

Involves the distribution of content to reach an audience. This includes blogs and platforms like Tumblr , serving as channels for editorial and user-generated content. Engages users through play and enjoyment