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: Platforms are increasingly offering "snackable" content designed to be watched in one-minute to 90-second bursts in a vertical format.

: Vernacular and regional language formats, particularly for the "Bharat" user base, are boosting watch time and retention across mobile platforms. xwapserieslat chaddi badal hot hindi uncut s

: By late 2025, active users of short-form video apps were already spending up to 60 minutes per day on this content. particularly for the "Bharat" user base